Typeface Tuesdays: Stefan Sagmeister

This week I’m making a conscious effort to not be tardy for the party. So here goes.

One of the design things I have had on my mind as of late is experimential type in the form of food. You see, I have this poster I designed for the play I Am My Own Wife, which I need to give some more dimension to. Right now I have the type as letters cut out of paper adhered to a cutting board. The idea is that the letters are being rolled out but really it’s just not believable because who rolls out paper? Ha.

So, I am going to take it to the next level but incorporating food somehow. The cutting board doesn’t need to be there necessarily, but I do want nod to the kitchen to some degree in order to convey a domestic feel. Plus, I really want to roll up my sleeves and play with food!

To give you a sense of what I’ve designed so far, below are some images from the photo shoot I’ve been playing around with…

This project reminds me of one of my favorite outlandish and super clever designers — Stefan Sagmeister — who I’ve mentioned before. This description of Sagmeister conveys, in part, why his work resonates with me: “Sagmeister is known for his stunning and original approach to the design of album art, magazine spreads, advertising and installation works. He often takes a renegade, DIY approach to type; in 1999 he made a poster by photographing words he had scratched onto his torso.” (excerpt from 2008 NYT blog post).  For the most part, his work is very conceptual and technical (labor-intensive).

Sagmeister also has this amazing approach to his life, his work, how he gets inspired, etc. You really need to watch a few Ted Talks videos to get a better sense of him and I assure you, at the very least, you’ll be fascinated. He’s also got an amusing accent. Go here, and here. This videos include some more examples of his work.

“Laziness is Bad For the Soul” — This one is a little gross but I like the thought behind it. And, oddly, I find something humorous about it.

“The Happy Film” — Here he uses negative space to create the shapes of the letters. It does evoke happiness because watermelon makes you think of summer time and summer is for playing and fun.

“Everything I Do Always Comes Back to Me” — This one is interesting but reminds me that a little can go a long way. This type is pretty hard to read in all of the images I found of it.

“Obsessions Make My Life Worse and My Work Better” — This one isn’t food-related, but brilliant. They are actually thousands of pennies.


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